Discover the joy of shopping in North East Victoria, where each town blends creativity, character, and country hospitality. The Alpine and Indigo Shires are home to vibrant main streets, unique boutiques, and hidden treasures waiting to be uncovered.

In Bright, boutique shopping meets mountain-town charm. Explore beautifully curated stores offering designer fashion, handmade toys, local art, books, and quality outdoor gear. Grab a coffee and wander through colourful galleries and welcoming shopfronts that make Bright a shopper’s delight.

Just down the road, Myrtleford and Mount Beauty offer warm, down-to-earth retail experiences. Browse locally made goods, artisan crafts, and stylish homewares—often sold by the makers themselves. Expect friendly faces, genuine conversations, and community spirit in every store.

Beechworth shines with heritage elegance and boutique style. Shop luxury textiles, designer labels, vintage jewellery, and modern homewares—all set against the stunning backdrop of one of Victoria’s most beautifully preserved historic towns.

In Rutherglen, enjoy a laid-back retail scene full of personality. Discover quirky home décor, arts and crafts, second-hand books, and one-of-a-kind gifts in this classic country town.

For vintage lovers, Chiltern is a hidden gem. Wander down Conness Street to find antiques, collectibles, and the charming gallery of local artist Lisa Bishop—an inspiring glimpse into the region’s creative heart.

Wherever your travels take you, shopping in the Alpine and Indigo regions is more than just retail therapy—it’s an experience rich with local flavour, friendly faces, and unforgettable finds. Come explore and take home something truly special.