Discover the joy of shopping in Northeast Victoria, where every town offers a blend of creativity, character, and country hospitality. The Alpine and Indigo shires are home to vibrant main streets, charming boutiques, and hidden treasures waiting to be found.

In Bright, boutique shopping meets mountain-town charm. Browse beautifully curated stores offering everything from designer fashion and handmade wooden toys to local artwork, photography, books, and quality outdoor gear. Take your time, enjoy a coffee at a local café, and explore the colourful galleries and inviting shopfronts that make this town such a delight.

Just a short drive away, Myrtleford and Mount Beauty welcome visitors with warm, down-to-earth shopping experiences. These friendly towns are known for their locally made goods, from artisan crafts to stylish homewares—often sold by the makers themselves. You’ll find genuine conversations, helpful advice, and a true connection to the community in every store.

The elegance of Beechworth shines through in its boutique offerings. Here, heritage charm meets contemporary style, with shops showcasing luxury textiles, designer labels, vintage jewellery, and modern homewares—all set against the backdrop of one of Victoria’s most beautifully preserved historic towns.

In Rutherglen, explore a laid-back retail scene filled with personality. Discover arts and crafts, quirky home décor, second-hand books, and one-of-a-kind gifts in a classic country town setting. It’s the perfect place to find something unexpected and uniquely local.

For antique lovers, Chiltern is a hidden gem. Take a stroll down Conness Street, where you’ll find vintage treasures and nostalgic keepsakes. Don’t miss a visit to the local gallery of artist Lisa Bishop, where you can experience the creative spirit of the region firsthand.

No matter where your travels take you, shopping in the Alpine and Indigo shires is more than just retail therapy—it’s an experience filled with local flavour, friendly faces, and unforgettable finds. Plan your visit today and uncover the stories, style, and soul of Northeast Victoria’s most charming towns.